Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US consumers consider reviews as 'extremely influential'.

To highlight the value of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those very same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

Reviews Published On Twitter Can Help Increase Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies really utilize them.

Although we now understand why client reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

89% Of Customers Browse A Businesses Replies To Reviews

Not only do a lot of shoppers check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users take notice of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

Just 6 Percent Of Consumers Don't Rely On Client Reviews At All

According to customer review statistics, a massive 19 percent of customers always trust online reviews and never a make a purchase without reading reviews initially.

Source: Statista

Consumers Could Spend 31% More With A Business That Has Excellent Reviews

Take note of this statistic. The better other users explain your product and services, the more cash you can charge and customer review statistics show us precisely how much more.

Source: Martech Zone

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. The majority of users who no longer trust advertisements select to pay attention to clients' suggestions online.

Source: Statuslabs

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

United States Buyers View "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US customers.

Source: Statista

If They Were Asked, 77% Of Customers Would Undoubtedly Post A Review

More than a 35% would submit a review to notify others about their customer experience and 24% would most likely direct their review to the company itself.

Over a 26% would want to give a review to assist other individuals with their choice making process.

Source: Podium