54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users pay attention to other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Positive Reviews Encourage 68% Of Customers To Use A Local Business

Given that the huge bulk of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they invest at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

73% Of Customers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with scores alone.

Written reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Almost a 3rd of customers say written reviews are the only function that makes them believe the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

64% Of Americans Concur That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read client reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats place clients' reviews as the most credible source of recommendations. Online reviews generally carry the same weight as advice from loved ones.

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

53% Of Customers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews go on without a response. That's too bad, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall 2 out of 3 companies have exceptional and good rankings. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than Half Of Customers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To show the value of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those very same consumers are also going to accept slower shipping times for such products.

Source: Turntonetworks

Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase likelihood for a product with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center