More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Consumers Browse A Companies Responses To Reviews

Not only do most clients read the review replies, 30% of them value them highly. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the huge impact user rankings have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

83% Of All Younger People Were Invited To Submit A Review Recently

Of those invited, 80% of consumers did leave a review. Overall, companies have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Clients

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those exact same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'constantly' or 'really often'.

Source: Trust You

70% Of Consumers Choose To Find Out About A Business Via Posts And Reviews, Instead Of Advertisements

Ads are all well and good, however it deserves attempting a different approach also. Reviews are by far the best way to find the truth about a service or product.

Source: Statuslabs

30% Of Customers Feel Favorable To A Business Which Reacts To Online Reviews

Corresponding with your consumers builds their trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are more willing to spend more money with a business.

Source: Statuslabs

83% Of Clients Do Not Rely On Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads choose to focus on clients' recommendations online.

Source: Statuslabs