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63.6% Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review statistics show the general appeal of a site can just presume when it pertains to trust.
Source: Review Trackers
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, concur that it increases their purchasing confidence.
Businesses use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews
Regardless of how attractive your marketing is, you still require customer reviews. There is no other way around it. Clients are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of clients, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
77% Of Clients Would Undoubtedly Post A Review If They Were Asked
More than a 35% would do it to educate others about their consumer encounter and 24% would rather direct their review to the business itself.
Over a 26% would be willing to post a review to help other people with their decision making process.
Source: Podium
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. However, they recognize the huge impact user ratings have on their business. Undesirable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc
82% Of Consumers Check Out Review Websites Since They Wish To Purchase A Service Or A Product And Want To Get The Facts About Business Services And Products.
Review sites are locations that people go to get the truth about a business, service or product . Users come since they have already formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29 percent do so in 24 hours.
Source: RevLocal
61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Generally two-thirds of businesses have great and outstanding scores. Only 5% of companies have a rating listed below three stars.
Source: Brightlocal
The Majority Of Individuals Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are obviously the more vocal ones.
Source: Statista
90% Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
Think about asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone