Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise influence our purchasing preferences.

According to social media reviews stats, Facebook impacts the majority of users' purchase choices.

Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

74 Percent Of Regional Businesses Have At A Minimum, One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings stats, we discovered that a company requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the massive impact user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Google Represents 57.5 Percent Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Website

Typically, 142 million consumers check out Yelp on a monthly basis. This is as great a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

Because They Want To Acquire A Product Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Go To Review Websites.

Review websites are places that customers go to get the facts about a service, item or business. Users come because they have actually currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.

Source: Review Trackers

Over Half Of Clients Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are surprisingly the more opinionated ones.

Source: Statista

Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying choices are made quickly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses in fact make use of them.

Although we now understand why client reviews are so effective, many businesses apparently do not.

Source: LsaInsider

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out much more reviews to get a better idea of how business is really doing. Do not depend on that figure alone.

Source: Brightlocal

52% Of Consumers Trust A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra