Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

83% Of Customers Do Not Trust Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads choose to take notice of customers' suggestions online.

Source: Statuslabs

Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a legal representative or a physician.

Younger people (age 18-35) are even more likely to work with an expert based on online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

73 Percent Of Consumers Think Customer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more authentic which is what the potential clients are trying to find. Nearly a third of consumers say composed reviews are the only function that makes them believe the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

83% Of All Younger People Were Asked To Give A Review Recently

Of those invited, 80% of clients did give a review. In general, businesses have asked 66% of all customers to submit a review on their company.

Source: Brightlocal

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger individuals know the value of being informed. User-generated content has an unassailable influence on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Reviews Shared On Twitter Can Grow Revenues By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

77% Of Buyers Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing customers see. Still, users pay attention to other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews All Over The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

95% Of Unsatisfied Clients Will Return To A Business If A Business Makes An Effort To Fix Problems Quickly And Efficiently

Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there's absolutely nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

A Single Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated material can do miracles in regards to conversions.

A single review can have a substantial effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

90 Percent Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone