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Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Google Represents 57.5 Percent Of All Reviews Across The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
63.6% Of Customers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the basic appeal of a site can just go so far.
Source: Review Trackers
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'very often'.
Source: Trust You
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick a medical professional or an attorney.
Young people (age 18-35) are a lot more inclined to employ a professional based on online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
Online Item Reviews About A Product Can Improve Its Conversion Rate By An Unprecedented 270%
User review stats show the purchase possibility for a product with five reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management stats show a company's reputation does not affect simply the clients. Prospective employees likewise take a look at rankings and read reviews.
Source: Deloitte
Software Application Reviews Impact Over 98 Percent Of All Buyers
18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra
Positive Reviews Encourage 68% Of Consumers To Choose A Local Business
Considering that the vast majority of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
98 Percent Of Yelp's Site Visitors Bought From A Business They Found On The Site
Normally, 142 million customers visit Yelp on a monthly basis. This is as excellent a time as any if you haven't declared your totally free Yelp business page.
Source: RevLocal
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact make use of them.
Although we now know why customer reviews are so powerful, the majority of businesses apparently do not.
Source: LsaInsider