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American Shoppers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US clients.
Source: Statista
Half Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger people understand the worth of being informed. User-generated material has an indisputable impact on customers.
They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a distant second.
These the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.
Reviews and score statistics reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.
Source: Review Trackers
The Majority Of Popular Items Have An Average Score Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Often a lower rating actually helps your overall rating.
According to consumer rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Reviews Published On Twitter Can Help Increase Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
95% Of Unhappy Clients Will Return To A Company If A Business Manages To Solve Problems Rapidly And Efficiently
Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to fix things. If there's nothing else a company can do to resolve a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read many more reviews to get a better idea of how business is in fact doing. Do not depend on that fact alone.
Source: Brightlocal
Online Item Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase probability for a product with five reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
53% Of Consumers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of customer reviews stay without a response. That's regrettable, because those businesses are losing consumers that way.
Source: Review Trackers
74 Percent Of Regional Businesses Have At A Minimum, One Google Review
A single review is far from enough to improve your site's SERP ranking.
Taking a look at online ratings stats, we found out that a business needs to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal