More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Customers Feel Positive About A Business Which Responds To Online Reviews

Keeping in touch with your consumers builds their trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics prove that 63% of consumer reviews go on without a reply. That's regrettable, because those businesses are losing consumers that way.

Source: Review Trackers

15% Of Visitors Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of possible consumers will not even think about working with a company they can't discover opinions about.

Source: Statuslabs

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

A Lone Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44 percent boost.

Source: RevLocal

67% Of Consumers Report Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have a massive effect on their decision when clients have to choose a solution provider.

Source: DemandGenReport

70% Of Consumers Prefer To Learn About A Business Via Posts And Reviews, Instead Of Advertisements

Ads are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs

Online Product Reviews About An Item Can Raise Its Conversion Rate By A Staggering 270%

User review stats reveal the purchase likelihood for an item with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and ranking data reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Generally two-thirds of companies have excellent and good scores. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an unassailable influence on consumers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Negative Reviews As Well

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

89% Of Consumers Read A Businesses Reactions To Reviews

Not only do the majority of shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Positive Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Since the huge majority of customers check out reviews, you would want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal