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89% Of Customers Read A Companies Reactions To Reviews
Not only do many shoppers read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.
Source: Brightlocal
30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews
Keeping in touch with your consumers builds their trust. Even something as basic as reacting to their reviews and comments can make them feel appreciated.
As you may expect, customers who feel this way are ready to spend more cash with a company.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.
Source: Capterra
74 Percent Of Local Companies Have At A Minimum, One Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Looking at online scores data, we learnt that a company needs to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
77% Of Customers Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies should to be constantly asking for reviews.
Source: Statuslabs
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a physician or an attorney.
Younger people (age 18-35) are much more inclined to hire a professional based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
A Lot Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a mediocre or negative one.
Source: Brightlocal
60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.
Reviews and ranking statistics show people value the viewpoint of peers more than any other material.
Source: Collective Bias
83% Of Customers Don't Rely On Advertising
The traditional channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads select to pay attention to clients' recommendations online.
Source: Statuslabs
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you give them a great experience.
Source: Brightlocal