77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

The Majority Of Customers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are seemingly the more vocal ones.

Source: Statista

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

72 Percent Of Customers Won't Take Action Before They Read Some Reviews

Irrespective of how alluring your marketing is, you still need customer reviews. There's no other way around it. Clients are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

Since They Want To Buy An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Go To Review Websites.

Users come since they have actually currently formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses

Since the huge bulk of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews normally bring the same weight as suggestions from loved ones.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those very same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With males being two times as likely to be affected than women.

Reviews and score data show people value the opinion of peers more than any other content.

Source: Collective Bias

30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your clients develops trust. Even something easy like responding to their reviews and comments can make them feel valued.

As you might expect, clients who feel this way are going to spend more money with a company.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Only 6% Of Consumers Don't Rely On Consumer Reviews At All

According to customer review stats, a whopping 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who read consumer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista