Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

If They Were Asked, 77% Of Clients Would Give A Review

More than a 35% would leave a review to inform others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would want to submit a review to assist other people with their decision making process.

Source: Podium

Customers Could Spend 31% More With A Business That Has Great Reviews

Take note of this statistic. The better other users describe your services or product, the more money you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

74 Percent Of Local Businesses Have At Least 1 Google Review

A single review is far from adequate to improve your website's SERP ranking.

Taking a look at online rankings stats, we discovered that a company requires to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics put clients' reviews as the most reliable source of recommendations. Online reviews usually carry the same weight as guidance from loved ones.

Source: Brightlocal

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general appeal of a website can only go so far.

Source: Review Trackers

The Majority Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to consumer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

53% Of Consumers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats show that 63% of consumer reviews go on without a reaction. That's regrettable, because those businesses are losing customers that way.

Source: Review Trackers

Majority Of Consumers Won't Use An Organisation If It Has Less Than A 4 Star Rating

This stat is among lots of that illustrate the importance of online scores. Now that news of consumer fulfillment travels this fast, keeping your clients happy is more crucial than ever.

57% of consumers have looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for companies with an ideal five star score.

Source: Brightlocal