Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

If A Business Handles Problems Quickly And Efficiently, 95% Of Disappointed Clients Will Go Back To A Business

Consumers do not anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'always' or 'really often'.

Source: Trust You

US Buyers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of American customers.

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

The Typical Review Length Has Actually Gotten 65% Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Because the large majority of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

30% Of Consumers Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your clients creates trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are happy to spend more cash with a business.

Source: Statuslabs

90% Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about impressions, right?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's shoppers are wary and want the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

67% Of Consumers Admit Reviews Are A "Very Important" Factor When Choosing A Service Provider

When customers have to choose a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to select a legal representative or a medical professional.

Young people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Just 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses really use them.

Although we now understand why client reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.

With the help of other customers, you manage to choose a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

Customers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing decisions are made quickly.

Online reviews are obviously persuasive, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone