83 Percent Of Consumers Don't Rely On Advertising

The standard channels to reach clients aren't as influential as they utilized to be. Most users who no longer trust ads select to take note of customers' recommendations online.

Source: Statuslabs

Software Application Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read a lot more reviews to get an idea of how business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the value of online reviews and scores, did you understand that 81 percent of customers will pay more for an item with reviews and those very same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also affect our buying decisions.

According to social reviews stats, Facebook affects the majority of users' purchase decisions.

Facebook reviews stats expose that 4 out of five users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are several models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you quickly select a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users take notice of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.

Source: Statista

Reviews Shared On Twitter Can Help Improve Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

The Majority Of Customers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are clearly the more opinionated ones.

Source: Statista

15 Percent Of People Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of potential consumers will not even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

72% Of Customers Will Not Take Action Unless They Check Out Some Reviews

No matter how enticing your marketing is, you still require customer reviews. There is no way around it. Consumers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a medical professional or a legal representative.

Young people (age 18-35) are a lot more likely to hire a professional based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

89% Of Clients Browse A Businesses Replies To Reviews

Not only do the majority of clients check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.

Source: Brightlocal