60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and rating stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Many Best-selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. In some cases a lower rating in fact helps your overall rating.

According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying decisions are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

90 Percent Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70% Of Consumers Prefer To Find Out About A Business By Means Of Reviews And Articles, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review stats reveal the purchase probability for an item with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

83% Of All Young Consumers Were Asked To Submit A Review Recently

Of those invited, 80% of clients did leave a review. Overall, companies have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal

82 Percent Of Consumers Visit Review Sites Because They Want To Buy A Service Or An Item And Want To Get The Truth About Business Products And Services.

Users come since they have actually currently formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat consumers honorably normally succeed, review sites help make sure of that.

Source: Statuslabs

77% Of Customers Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

98% Of Yelp's Visitors Bought From A Business They Found On The Site

Normally, 142 million consumers go to Yelp every month. This is as excellent a time as any if you have not declared your free Yelp business page.

Source: RevLocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews As Well

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing decisions.

According to social reviews data, Facebook affects more than half of users' purchase decisions.

Facebook reviews stats reveal that four out of five users are more likely to rely on a local business if it has positive reviews.

Source: RevLocal

83 Percent Of Consumers Do Not Rely On Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads choose to focus on consumers' recommendations online.

Source: Statuslabs

86% Of Customers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you offer them a great experience.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews All Over The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers