Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats reveal the general popularity of a website can only presume when it concerns trust.

Source: Review Trackers

83% Of All Younger People Were Asked To Post A Review Recently

Of those asked, 80% of customers did post a review. In general, companies have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

82 Percent Of Customers Check Out Review Websites Because They Wish To Acquire A Service Or An Item And Want To Get The Truth About The Businesses Services And Products.

Review websites are locations that customers go to get the truth about a service, product or business. Because they have actually already formed a buying decision, users come. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those very same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

61 Percent Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two thirds of businesses have great and awesome scores. Just 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management statistics indicate a company's reputation does not impact simply the clients. Potential employees also take a look at ratings and read reviews.

Source: Deloitte

83% Of Clients Do Not Rely On Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements pick to pay attention to clients' recommendations online.

Source: Statuslabs

Online Item Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270 Percent

User review statistics show the purchase possibility for a product with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing customers see. Still, users focus on other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

60 Percent Of Customers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and rating data show people value the opinion of peers more than any other content.

Source: Collective Bias

If They Were Asked, 77% Of Consumers Would Probably Give A Review

More than a 35% would post a review to advise others about their client experience and 24% would rather direct their review to the business itself.

Over a 26% would want to leave a review to help other individuals with their decision making process.

Source: Podium

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Data reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista