If They Were Asked, 77% Of Customers Would Submit A Review

More than a 35% would submit a review to inform others about their consumer encounter and 24% would rather direct their review to the company itself.

Over a 26% would want to give a review to assist other people with their decision making process.

Source: Podium

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most credible source of recommendations. Online reviews normally carry the very same weight as guidance from friends and family.

Source: Brightlocal

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'really often'.

Source: Trust You

Google Represents 57.5% Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a remote second.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Shoppers Prefer To Read Reviews On Their Smartphones

Be it by means of an app or a mobile web browser, clients choose to read reviews on their phones.

Source: Statista

The Majority Of Popular Products Have A Typical Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

People Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

30% Of Clients Feel Positive About A Business Which Answers Online Reviews

Corresponding with your consumers develops trust. Even something like responding to their reviews and comments can make them feel valued.

As you might anticipate, customers who feel this way are going to invest more cash with a business.

Source: Statuslabs

63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review statistics show the basic appeal of a site can only presume when it concerns trust.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

As of late reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Online Item Reviews About An Item Can Raise Its Conversion Rate By A Staggering 270 Percent

User review statistics reveal the purchase probability for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

95% Of Dissatisfied Consumers Will Return To A Company If A Business Deals With Issues Rapidly And Effectively

Customers don't expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a company can do to resolve a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday