89% Of Clients Browse A Companies Responses To Reviews

Not only do most clients check out the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and rating statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'extremely often'.

Source: Trust You

Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

83% Of All Younger People Were Invited To Give A Review Recently

Of those asked, 80% of consumers did give a review. Overall, businesses have asked 66% of all customers to leave a review on their company.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

83% Of Customers Don't Trust Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust ads select to take notice of customers' suggestions online.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses really utilize them.

Although we now know why client reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Essential Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a medical professional or an attorney.

Young people (age 18-35) are a lot more likely to work with an expert based on online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

98% Of Yelp's Website Visitors Purchased From A Business They Found On The Site

Typically, 142 million customers check out Yelp each month. This is as good a time as any if you haven't claimed your complimentary Yelp business page.

Source: RevLocal

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider

Reviews have a massive impact on their decision when consumers have to pick a solution provider.

Source: DemandGenReport

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends show individuals prefer to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

49% Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal