Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying choices are made rapidly.

Online reviews are undoubtedly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews

Staying connected with your consumers creates trust. Even something as simple as responding to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general popularity of a website can only go so far.

Source: Review Trackers

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nevertheless, they understand the huge impact user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two-thirds of businesses have great and awesome ratings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

83% Of Consumers Don't Rely On Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements select to focus on consumers' suggestions online.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers fairly generally succeed, review websites help make certain of that.

Source: Statuslabs

More Than Half Of Consumers Aged 25-34 Gave Reviews

According to Statista, the younger generations are apparently the more vocal ones.

Source: Statista

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals know the value of being informed. User-generated material has an indisputable influence on customers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

77% Of Consumers Would Submit A Review If They Were Asked

More than a 35% would leave a review to inform others about their consumer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other individuals with their choice making process.

Source: Podium

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you provide them a great experience.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly choose one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs