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American Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
When people read reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of USA customers.
Source: Statista
The Majority Of Individuals Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats reveal the general appeal of a site can only go so far.
Source: Review Trackers
Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent
User review stats show the purchase possibility for an item with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
The Average Review Length Has Become 65% Much Shorter Since 2010
As of late reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a twitter tweet.
Source: Review Trackers
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To show the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those exact same customers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing decisions are made rapidly.
Online reviews are clearly persuasive, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
83 Percent Of Customers Don't Rely On Advertising
The standard channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust ads choose to take note of consumers' suggestions online.
Source: Statuslabs
15% Of Visitors Don't Trust Businesses Without Online Reviews
No trust suggests no interactions. 15% of potential consumers will not even think about working with a business they can't find viewpoints about.
Source: Statuslabs
Google Accounts For 57.5% Of All Reviews All Over The World
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too
We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers expect to see some unfavorable reviews.
Source: Capterra
86% Of Customers Would Think About Composing A Review For A Business
Your customers are your most important resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you offer them a great experience.
Source: Brightlocal