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61% Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars
Typically 2 out of 3 companies have outstanding and awesome ratings. Just 5% of companies have a score listed below 3 stars.
Source: Brightlocal
Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those very same clients are also willing to accept slower shipping times for such items.
Source: Turntonetworks
The Majority Of Shoppers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are apparently the more vocal ones.
Source: Statista
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the general popularity of a site can just go so far.
Source: Review Trackers
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member
The 86% of companies doubt the integrity of online reviews. However, they recognize the enormous effect user rankings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do miracles in terms of conversions.
A single review can have a huge impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44% increase.
Source: RevLocal
Consumers Might Spend 31% More With A Business That Has Fantastic Reviews
Pay attention to this fact. The better other users describe your product and services, the more cash you can charge and customer review stats show us exactly how much more.
Source: Martech Zone
86 Percent Of Consumers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal
70 Percent Of Customers Choose To Find Out About A Business Through Posts And Reviews, Instead Of Ads
Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
Users Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Buying decisions are made rapidly.
Online reviews are obviously persuasive, yet online marketers haven't necessarily come to value the power of them.
Source: Martech Zone
Reviews Shared On Twitter Can Improve Revenues By 6.46%
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
89% Of Customers Read A Businesses Reactions To Reviews
Not only do most consumers read the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Globally
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers