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72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews
No matter how enticing your marketing is, you still need customer reviews. There's no way around it. Customers are still ready to hear you out, but they rely on other people more.
Source: My Testimonial Engine
If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Utilize A Company
This stat is one of numerous that illustrate the importance of online ratings. Now that news of client satisfaction travels this quick, keeping your clients delighted is more important than ever.
57% of customers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.
Additionally, 11 percent looked only for businesses with an ideal five star score.
Source: Brightlocal
67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When clients need to select a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than women.
Reviews and rating data reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.
With the help of other consumers, you quickly select one that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
Software Reviews Impact Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
United States Shoppers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on various aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American customers.
Source: Statista
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
People Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, buying choices are made rapidly.
Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star ranking is the first thing consumers see. Still, users take note of other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.
Source: Capterra
70% Of Customers Prefer To Find Out About A Business Through Reviews And Articles, Rather Than Advertisements
Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a service or product.
Source: Statuslabs