Most Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out many more reviews to get a better idea of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'very influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

Consumers Might Invest 31% More With A Business That Has Terrific Reviews

Take note of this fact. The better other users describe your services or product, the more cash you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really make use of them.

Although we now understand why client reviews are so powerful, a lot of businesses obviously don't.

Source: LsaInsider

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.

Source: Review Trackers

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have a huge impact on their decision when customers have to pick a service provider.

Source: DemandGenReport

Software Reviews Impact Over 98% Of All Buyers

18% of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site

Generally, 142 million customers visit Yelp each month. This is as great a time as any if you haven't declared your totally free Yelp business page.

Source: RevLocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you quickly decide on one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews

Communicating with your clients establishes trust. Even something as basic as responding to their remarks and reviews can make them feel valued.

As you might expect, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra