86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

Reviews Published On Twitter Can Increase Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

United States Consumers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US customers.

Source: Statista

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

More Than Half Of Shoppers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are evidently the more opinionated ones.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

Only 6% Of Customers Do Not Trust Consumer Reviews At All

According to consumer review data, a whopping 19% of consumers always rely on online reviews and never a purchase without reading reviews initially.

Source: Statista

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Given that the large majority of consumers read reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and rating data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger people know the worth of being informed. User-generated content has an unassailable impact on customers.

If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new car and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you quickly choose a model that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

95% Of Unhappy Customers Will Return To A Business If A Company Takes Care Of Issues Rapidly And Effectively

Consumers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a business can do to fix an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

30% Of Consumers Feel Positive About A Company Which Answers Online Reviews

Communicating with your clients builds their trust. Even something as basic as responding to their comments and reviews can make them feel valued.

As you may anticipate, customers who feel this way are more willing to invest more money with a business.

Source: Statuslabs

88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Across The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers