83% Of Clients Do Not Trust Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads choose to pay attention to consumers' suggestions online.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

Clients Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, purchasing choices are made quickly.

Online reviews are obviously convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Choosing A Solution Provider

When consumers need to pick a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Typically, 142 million consumers check out Yelp monthly. If you have not declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Over Half Of Customers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Globally

As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Many Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

Software Application Reviews Impact Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Reviews Posted On Twitter Can Help Increase Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family

Online review statistics put clients' reviews as the most trustworthy source of recommendations. Online reviews typically carry the exact same weight as guidance from loved ones.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually make use of them.

Although we now know why consumer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals understand the worth of being informed. User-generated content has an unassailable impact on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are various though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the enormous impact user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

71% Of Millennials Search Customer Reviews Of Professional Services

Over half of all people in need of an expert service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to pick a doctor or a legal representative.

Younger people (age 18-35) are even more likely to hire an expert based on online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Income

Businesses that treat consumers well generally succeed, review sites help make certain of that.

Source: Statuslabs

Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business

Because the vast majority of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal