72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still require customer reviews. There is no skirting around it. Clients are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to buy a brand-new car and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other people, you quickly pick a model that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'very frequently'.

Source: Trust You

70 Percent Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read many more reviews to get a better idea of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

30% Of Clients Feel Favorable To A Business Which Answers Online Reviews

Corresponding with your customers creates trust. Even something like reacting to their reviews and remarks can make them feel appreciated.

As you might anticipate, customers who feel this way are going to invest more cash with a business.

Source: Statuslabs

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review stats show the basic appeal of a website can just go so far when it pertains to trust.

Source: Review Trackers

15% Of Consumers Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of possible consumers won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Majority Of Clients Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal