52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People anticipate to see some negative reviews.

Source: Capterra

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from enough to improve your site's SERP ranking.

Looking at online scores stats, we learnt that a business needs to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Customers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing choices are made rapidly.

Online reviews are obviously persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

82 Percent Of Consumers Check Out Review Sites Due To The Fact That They Wish To Buy A Product Or A Service And Wish To Get The Truth About The Businesses Product Or Services.

Users come because they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the would-be clients are trying to find. Almost a third of customers say written reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

US Consumers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on different elements of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of US consumers.

Source: Statista

Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an unassailable effect on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out many more reviews to get a clear view of how business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

Consumers Could Invest 31 Percent More With A Business That Has Great Reviews

Take notice of this fact. The more detailed other users describe your product and services, the more money you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Average Review Length Has Become 65% Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

83% Of All Younger Clients Were Asked To Give A Review Recently

Of those invited, 80% of clients did leave a review. Overall, businesses have asked 66% of all clients to post a review on their business.

Source: Brightlocal