49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

95% Of Unhappy Customers Will Return To A Business If A Company Takes Care Of Issues Quickly And Efficiently

Clients do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there's absolutely nothing else a company can do to solve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

89% Of Individuals Want To Read Reviews Using Their Smart Devices

Be it through an app or a mobile internet browser, consumers choose to read reviews on their phones.

Source: Statista

83% Of Consumers Do Not Trust Advertising

The standard channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust ads choose to pay attention to clients' recommendations online.

Source: Statuslabs

67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have a huge impact on their decision when clients have to pick a service provider.

Source: DemandGenReport

83% Of All Young Buyers Were Invited To Post A Review Recently

Of those invited, 80% of customers did give a review. Overall, companies have asked 66% of all clients to give a review on their business.

Source: Brightlocal

73 Percent Of Consumers Believe Client Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the potential clients are looking for. Practically a third of customers say composed reviews are the only function that makes them think the sites' reviews are relevant and useful.

Source: Fan and Fuel

Over Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Score

This stat is among many that highlight the importance of online ratings. Now that news of client complete satisfaction travels this quick, keeping your clients delighted is more vital than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for companies with an ideal five star score.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out client reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics show the general appeal of a site can just go so far when it comes to trust.

Source: Review Trackers