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70 Percent Of Consumers Choose To Learn About A Business Through Posts And Reviews, Instead Of Advertisements
Ads are all well and good, but it's worth trying a different approach also. Reviews are by far the very best way to discover the truth about a product or service.
Source: Statuslabs
83 Percent Of Clients Do Not Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads choose to take note of consumers' suggestions online.
Source: Statuslabs
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how business is really doing. Don't depend upon that figure alone.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics clarify that 63% of customer reviews go on without a response. That's too bad, because those businesses are losing clients that way.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star score is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
Due To The Fact That They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Sites.
Review websites are places that people go to get the facts about a business, service or item . Due to the fact that they have currently formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
More youthful people understand the value of being informed. User-generated material has an indisputable impact on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
83% Of All Younger Consumers Were Asked To Leave A Review Recently
Of those asked, 80% of consumers did leave a review. Overall, businesses have asked 66% of all consumers to submit a review on their company.
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated material can do wonders in regards to conversions.
A single review can have an enormous influence on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44% boost.
Source: RevLocal
30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews
Keeping in touch with your customers builds their trust. Even something like responding to their reviews and remarks can make them feel valued.
As you may anticipate, clients who feel this way are more willing to spend more money with a business.
Source: Statuslabs
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'extremely frequently'.
Source: Trust You
Just 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually make use of them.
Although we now understand why customer reviews are so effective, the majority of businesses obviously don't.
Source: LsaInsider
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
A Lot Of Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal