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Negative Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent
User review stats show the purchase likelihood for a product with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
Google Accounts For 57.5% Of All Reviews Throughout The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Most Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
74% Of Local Companies Have At Least 1 Google Review
One review is far from adequate to improve your website's SERP ranking.
Looking at online scores statistics, we learnt that a business needs to have an average of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
89% Of Individuals Like To Read Reviews On Their Smart Devices
Be it by means of an app or a mobile internet browser, individuals prefer to read reviews on their cell phones.
Source: Statista
15 Percent Of Clients Do Not Trust Businesses Without Online Reviews
No trust implies no interactions. 15 percent of potential clients will not even think about working with a business they can't discover viewpoints about.
Source: Statuslabs
49% Of Consumers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of consumers, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
30% Of Customers Feel Comfortable With A Business Which Reacts To Online Reviews
Corresponding with your consumers establishes trust. Even something like reacting to their reviews and remarks can make them feel valued.
As you may expect, customers who feel this way are going to invest more money with a business.
Source: Statuslabs
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can likewise affect our buying decisions.
According to social reviews data, Facebook impacts over half of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics reveal that four out of five users are likely to trust a local business.
Source: RevLocal
The Majority Of Consumers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site
Generally, 142 million customers go to Yelp monthly. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
Because They Want To Purchase An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Check Out Review Websites.
Users come due to the fact that they have actually currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Factor
Stats reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista