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Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social media which can also influence our buying decisions.
According to social reviews data, Facebook affects over half of users' purchase choices.
If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are more likely to trust a local business.
Source: RevLocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'very frequently'.
Source: Trust You
74% Of Local Businesses Have At Least One Google Review
One review is far from enough to improve your site's SERP ranking.
Taking a look at online rankings data, we found out that a business requires to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize An Organisation
This stat is one of lots of that show the importance of online ratings. Now that news of client complete satisfaction travels this fast, keeping your customers delighted is more vital than ever.
57% of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked only for organizations with a best five star ranking.
Source: Brightlocal
Online Product Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their result on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.
Source: Capterra
If A Business Takes Care Of Issues Quickly And Effectively, 95% Of Unsatisfied Consumers Will Return To A Business
Consumers do not expect you to be perfect. They do anticipate you to fix things when they go wrong. If there's nothing else a company can do to deal with an issue, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
83 Percent Of Consumers Do Not Trust Advertising
The traditional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust ads choose to take note of clients' suggestions online.
Source: Statuslabs
Consumers Could Invest 31 Percent More With A Business That Has Excellent Reviews
Pay attention to this statistic. The better other users describe your product and services, the more money you can charge and customer review stats reveal to us precisely how much more.
Source: Martech Zone
70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out many more reviews to get an idea of how business is really doing. Don't depend upon that figure alone.
Source: Brightlocal
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Data reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider
Reviews have an enormous effect on their decision when consumers have to choose a service provider.
Source: DemandGenReport