70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how the business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our buying decisions.

According to social reviews stats, Facebook impacts over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are more likely to rely on a local business.

Source: RevLocal

15 Percent Of Clients Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of potential consumers will not even consider working with a business they can't find opinions about.

Source: Statuslabs

The Majority Of People Aged 25-34 Published Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

77% Of Clients Would Likely Give A Review If They Were Asked

More than a 35% would submit a review to advise others about their client experience and 24% would probably direct their review to the business itself.

Over a 26% would be willing to give a review to assist other people with their choice making process.

Source: Podium

Just 6% Of Consumers Don't Trust Client Reviews At All

According to client review statistics, a massive 19% of consumers constantly rely on online reviews and never ever a purchase without checking out reviews initially.

Source: Statista

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

74% Of Regional Companies Have At Least One Google Review

One review is far from sufficient to improve your site's SERP ranking.

Looking at online scores statistics, we learnt that a company needs to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Software Reviews Impact Over 98% Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista