74% Of Local Companies Have At Least 1 Google Review

One review is far from adequate to enhance your site's SERP ranking.

Taking a look at online scores stats, we discovered that a company requires to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

More Than Half Of People Aged 25-34 Wrote Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

15 Percent Of Visitors Do Not Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of potential consumers won't even think about doing business with a business they can't find opinions about.

Source: Statuslabs

Many Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking really helps your overall rating.

According to client rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

77% Of Customers Would Certainly Give A Review If They Were Asked

More than a 35% would post a review to educate others about their consumer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other people with their decision making process.

Source: Podium

83% Of Consumers Do Not Trust Advertising

The standard channels to reach clients aren't as influential as they utilized to be. The majority of users who no longer trust ads select to take note of clients' suggestions online.

Source: Statuslabs

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Typically, 142 million customers check out Yelp on a monthly basis. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

Software Reviews Impact Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Over Half Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Score

This stat is among many that highlight the importance of online rankings. Now that news of consumer satisfaction travels this quick, keeping your consumers happy is more crucial than ever.

57 percent of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with a best five star ranking.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Around The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers