Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

83% Of All Younger Buyers Were Invited To Leave A Review Recently

Of those invited, 80% of consumers did give a review. Overall, companies have asked 66% of all customers to post a review on their business.

Source: Brightlocal

Only 6% Of Consumers Don't Trust Consumer Reviews At All

According to customer review stats, a massive 19 percent of consumers always rely on online reviews and never a make a purchase without reading reviews first.

Source: Statista

The Majority Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

Google Represents 57.5% Of All Reviews All Over The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

61 Percent Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Generally 2 out of 3 companies have exceptional and good rankings. Only 5% of companies have a ranking listed below three stars.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'extremely influential'.

To show the significance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

89% Of Clients Choose To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile browser, clients prefer to read reviews on their mobile phones.

Source: Statista

Many Best Selling Items Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower score really helps your overall score.

According to client rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

73 Percent Of Consumers Think Written Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't satisfied with scores alone.

Client reviews make the stats appear more genuine which is what the would-be clients are looking for. Practically a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone