89% Of Customers Prefer To Read Reviews Using Their Cell Phones

Be it via an app or a mobile web browser, people choose to read reviews on their cell phones.

Source: Statista

Google Represents 57.5 Percent Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Online Product Reviews About A Product Can Improve Its Conversion Rate By An Unprecedented 270 Percent

User review stats reveal the purchase possibility for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the potential consumers are looking for. Almost a third of customers say written reviews are the only function that makes them think the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat consumers fairly normally prosper, review websites help ensure of that.

Source: Statuslabs

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To show the significance of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

88% Of Executives View Reputation Risk As A Top Business Concern

Reputation management statistics indicate a company's reputation does not affect simply the consumers. Prospective team members also take a look at ratings and read reviews.

Source: Deloitte

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out much more reviews to get a better idea of how the business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

61 Percent Of Regional Businesses Have An Average Ranking Of 4 To 5 Stars

Generally two thirds of businesses have excellent and exceptional scores. Only 5% of companies have a rating below three stars.

Source: Brightlocal

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies actually utilize them.

Although we now know why customer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider