Software Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

83% Of All Younger Buyers Were Invited To Give A Review Recently

Of those asked, 80% of customers did post a review. Overall, companies have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

Clients Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Therefore, buying decisions are made quickly.

Online reviews are obviously convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses

Considering that the huge majority of customers check out reviews, you would want yours to be enticing to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If They Were Asked, 77% Of Customers Would Definitely Post A Review

More than a 35% would submit a review to educate others about their consumer encounter and 24% would likely direct their review to the company itself.

Over a 26% would be willing to post a review to assist other individuals with their choice making process.

Source: Podium

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of companies actually use them.

Although we now understand why customer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated content has an indisputable impact on consumers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

95% Of Unhappy Clients Will Go Back To A Company If A Company Manages To Solve Problems Quickly And Efficiently

Customers do not anticipate you to be perfect. They do anticipate you to take care of things when they go wrong. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you manage to select one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

89% Of Consumers Want To Read Reviews Using Their Smart Devices

Be it through an app or a mobile browser, consumers prefer to read reviews on their mobile phones.

Source: Statista

More Than Half Of Consumers Won't Utilize An Organisation If It Has Less Than A 4 Star Score

This stat is among many that illustrate the importance of online scores. Now that news of consumer satisfaction travels this fast, keeping your consumers pleased is more important than ever.

57% of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked only for services with a perfect five star rating.

Source: Brightlocal

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews normally carry the same weight as advice from loved ones.

Source: Brightlocal