More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Consumers Read A Companies Replies To Reviews

Not only do the majority of individuals check out the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.

Source: Brightlocal

83% Of All Young Buyers Were Invited To Post A Review Recently

Of those asked, 80% of consumers did give a review. In general, companies have actually asked 66% of all customers to submit a review on their company.

Source: Brightlocal

70% Of Customers Choose To Learn About A Business Via Reviews And Posts, Rather Than Ads

Advertisements are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best way to find the truth about a service or product.

Source: Statuslabs

95% Of Unhappy Clients Will Go Back To A Business If A Business Deals With Issues Quickly And Efficiently

Consumers don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there is nothing else a company can do to deal with a concern, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Corresponding with your consumers establishes trust. Even something like reacting to their comments and reviews can make them feel valued.

As you may expect, clients who feel this way are going to spend more cash with a business.

Source: Statuslabs

Google Accounts For 57.5% Of All Reviews Throughout The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users take notice of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now know why client reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% utilized online reviews to pick a medical professional or an attorney.

Young people (age 18-35) are even more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying choices are made quickly.

Online reviews are clearly convincing, yet marketers have not always come to value the power of them.

Source: Martech Zone

86% Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they spend at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the value of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those exact same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks