77% Of Clients Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management stats show a company's reputation does not impact just the consumers. Prospective team members likewise take a look at ratings and read reviews.

Source: Deloitte

Most Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower rating actually helps your overall rating.

According to customer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

15% Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of potential consumers will not even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA customers.

Source: Statista

53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats show that 63% of customer reviews remain without a reaction. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

30% Of Clients Feel Favorable To A Company Which Reacts To Online Reviews

Keeping in touch with your clients builds their trust. Even something as basic as reacting to their comments and reviews can make them feel valued.

As you may expect, customers who feel this way are ready to invest more money with a company.

Source: Statuslabs

Due To The Fact That They Want To Buy An Item Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Visit Review Websites.

Users come since they have already formed a purchase decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

USA Shoppers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on various elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

60% Of Consumers Consult Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and score statistics show individuals value the opinion of peers more than any other content.

Source: Collective Bias

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Revenue

Businesses that treat customers honorably generally succeed, review sites help make sure of that.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz