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71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to pick a physician or a legal representative.
Younger people (age 18-35) are even more inclined to work with a professional based upon online reviews. Just 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
73% Of Customers Think Customer Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear people aren't satisfied with ratings alone.
Customer reviews make the stats appear more genuine which is what the would-be consumers are searching for. Nearly a 3rd of consumers state composed reviews are the only feature that makes them believe the sites' reviews are beneficial and relevant.
Source: Fan and Fuel
86% Of Customers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you give them a great experience.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star ranking is the first thing consumers see. Still, users focus on other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.
Source: Statista
89% Of Clients Browse A Businesses Reactions To Reviews
Not only do the majority of clients check out the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.
Source: Brightlocal
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Clients
24% of US shoppers consider reviews as 'extremely influential'.
To highlight the significance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those same clients are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Majority Of Customers Won't Utilize A Company If It Has Less Than A 4 Star Rating
This stat is one of many that illustrate the value of online rankings. Now that news of consumer fulfillment travels this fast, keeping your customers delighted is more important than ever.
57 percent of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked only for services with a best five star rating.
Source: Brightlocal
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
83% Of All Young Shoppers Were Asked To Post A Review Recently
Of those invited, 80% of clients did leave a review. Overall, businesses have asked 66% of all customers to leave a review on their business.
Source: Brightlocal
60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected considerably by blogs and reviews on social networks. With men being twice as likely to be affected than women.
Reviews and score data show people value the opinion of peers more than any other material.
Source: Collective Bias
77% Of Clients Would Likely Give A Review If They Were Asked
More than a 35% would submit a review to educate others about their consumer encounter and 24% would undoubtedly direct their review to the company itself.
Over a 26% would be willing to give a review to assist other people with their choice making process.
Source: Podium
Google Represents 57.5 Percent Of All Reviews Across The Globe
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers