98% Of Yelp's Website Visitors Bought From A Business They Found On The Website

Typically, 142 million customers visit Yelp monthly. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review statistics put customers' reviews as the most credible source of recommendations. Online reviews usually carry the very same weight as guidance from friends and family.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

If They Were Asked, 77% Of Consumers Would Probably Submit A Review

More than a 35% would do it to educate others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their choice making process.

Source: Podium

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the general popularity of a website can only go so far.

Source: Review Trackers

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our purchasing decisions.

According to social media reviews data, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business.

Source: RevLocal

Google Represents 57.5 Percent Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

74% Of Local Businesses Have At Least One Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online rankings data, we discovered that a company needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

77% Of Customers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

A Single Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated content can do miracles in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44 percent increase.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

A One Star Boost In Rating Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat customers honorably typically flourish, review websites help make certain of that.

Source: Statuslabs

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall two thirds of companies have good and awesome scores. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal