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73 Percent Of Customers Think Client Reviews Are More Important Than Star And Number Scores
Online review data make it clear people aren't satisfied with scores alone.
Client reviews make the statistics appear more genuine which is what the prospective consumers are trying to find. Nearly a 3rd of customers say written reviews are the only feature that makes them think the sites' reviews are helpful and relevant.
Source: Fan and Fuel
82% Of Customers Go To Review Websites Since They Want To Acquire A Service Or A Product And Want To Get The Truth About The Businesses Services And Products.
Users come since they have currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.
Source: RevLocal
Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Purchasing choices are made rapidly.
Online reviews are obviously persuasive, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to pick a legal representative or a medical professional.
Young people (age 18-35) are a lot more inclined to hire a professional based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Consumers Review A Businesses Feedback To Reviews
Not only do the majority of individuals read the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who take notice of the variety of reviews is currently at 46 percent.
Source: Brightlocal
A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Income
Businesses that treat consumers well typically prosper, review sites help make sure of that.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star score is the first thing customers see. Still, users focus on other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can also influence our purchasing preferences.
According to social reviews data, Facebook affects more than half of users' purchase choices.
Facebook reviews statistics expose that 4 out of five users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
Software Application Reviews Impact Over 98% Of All Purchasers
18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
89% Of Individuals Want To Read Reviews Using Their Smart Devices
Be it through an app or a mobile web browser, people today choose to read reviews on their cell phones.
Source: Statista
63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general popularity of a website can just go so far.
Source: Review Trackers
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz