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The Average Review Word Count Has Gotten 65% Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends
Online review statistics position clients' reviews as the most credible source of suggestions. Online reviews typically bring the exact same weight as advice from loved ones.
Source: Brightlocal
Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can also influence our purchasing preferences.
According to social media reviews data, Facebook impacts over half of users' purchase choices.
If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business.
Source: RevLocal
89% Of Customers Browse A Businesses Responses To Reviews
Not only do most customers read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US shoppers consider reviews as 'very influential'.
To highlight the importance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those very same consumers are likewise willing to accept slower shipping times for such products.
Source: Turntonetworks
53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews
Online review stats clarify that 63% of consumer reviews go on without a reply. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers
60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and score stats reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
When clients need to choose a solution provider, reviews have a huge influence on their decision.
Source: DemandGenReport
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website
Typically, 142 million customers check out Yelp each month. If you haven't claimed your totally free Yelp business page, this is as great a time as any.
Source: RevLocal
63.6% Of Customers Go To Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review stats show the basic appeal of a site can just presume when it pertains to trust.
Source: Review Trackers
Most Popular Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking really helps your overall rating.
According to client rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also
We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Customers expect to see some unfavorable reviews.
Source: Capterra