Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new automobile and there are a number of models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.

With the help of other people, you quickly pick a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

89% Of Shoppers Like To Read Reviews On Their Cell Phones

Be it via an app or a mobile browser, consumers choose to read reviews on their phones.

Source: Statista

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings stats, we learnt that a company requires to have approximately 40 reviews before clients "Award" it with a star.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars

Overall two thirds of businesses have excellent and great scores. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Corresponding with your customers creates trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are happy to invest more cash with a company.

Source: Statuslabs

70% Of Consumers Prefer To Discover A Business By Means Of Posts And Reviews, Rather Than Ads

Ads are all well and good, however it deserves trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

86% Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users take notice of other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

Over Half Of Consumers Won't Utilize A Company If It Has Less Than A 4 Star Ranking

This stat is among many that show the importance of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your clients pleased is more crucial than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked just for companies with an ideal five star rating.

Source: Brightlocal

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated content has an indisputable influence on consumers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

77% Of Clients Would Most Likely Submit A Review If They Were Asked

More than a 35% would do it to inform others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other individuals with their decision making process.

Source: Podium

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact utilize them.

Although we now understand why consumer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider