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49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
77% Of Users Do Not Trust Reviews That Are Older Than 3 Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be constantly requesting reviews.
Source: Statuslabs
70 Percent Of Consumers Choose To Find Out About A Business Via Reviews And Short Articles, Rather Than Advertisements
Ads are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When clients need to select a solution provider, reviews have an enormous influence on their decision.
Source: DemandGenReport
Most Best Selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to client rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out customer reviews, agree that it increases their buying confidence.
Businesses utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social network which can also affect our buying decisions.
According to social reviews statistics, Facebook affects over half of users' purchase choices.
If it has positive reviews, Facebook reviews stats reveal that 4 out of five users are most likely to trust a local business.
Source: RevLocal
73% Of Customers Believe Written Reviews Are More Crucial Than Star And Number Rankings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Consumer reviews make the stats appear more authentic which is what the prospective customers are searching for. Practically a 3rd of customers say written reviews are the only function that makes them believe the sites' reviews are pertinent and helpful.
Source: Fan and Fuel
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to choose a medical professional or a lawyer.
Younger people (age 18-35) are even more likely to employ an expert based upon online reviews. Only 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone