Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now understand why customer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

82% Of Consumers Check Out Review Sites Because They Wish To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Services And Products.

Users come since they have already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

Software Application Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get an idea of how business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Communicating with your consumers builds their trust. Even something as basic as responding to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are ready to invest more money with a company.

Source: Statuslabs

77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

60 Percent Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and score data show individuals value the opinion of peers more than any other content.

Source: Collective Bias

Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business

Considering that the large majority of consumers read reviews, you'd want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to pick one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs