Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually make use of them.

Although we now know why consumer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the buying decision.

Source: Statista

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and rating stats show individuals value the opinion of peers more than any other material.

Source: Collective Bias

86% Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have an enormous effect on their decision when clients have to pick a solution provider.

Source: DemandGenReport

49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customers Could Invest 31 Percent More With A Business That Has Great Reviews

Take notice of this fact. The better other users explain your service or product, the more money you can charge and consumer review stats show us exactly just how much more.

Source: Martech Zone

90 Percent Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone