83% Of All Younger People Were Asked To Post A Review Recently

Of those invited, 80% of consumers did leave a review. Overall, companies have actually asked 66% of all consumers to give a review on their business.

Source: Brightlocal

89% Of Clients Choose To Read Reviews On Their Smartphones

Be it by means of an app or a mobile browser, customers choose to read reviews on their phones.

Source: Statista

70% Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how the business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

83 Percent Of Customers Don't Trust Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to take notice of consumers' recommendations online.

Source: Statuslabs

53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews

Online review stats clarify that 63% of customer reviews stay without a reaction. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'extremely frequently'.

Source: Trust You

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your clients builds their trust. Even something like reacting to their reviews and remarks can make them feel valued.

As you might expect, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs

Customers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, buying choices are made quickly.

Online reviews are undoubtedly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

95% Of Disappointed Customers Will Return To A Company If A Company Manages To Fix Issues Quickly And Effectively

Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is absolutely nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

A Solitary Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% increase.

Source: RevLocal

74 Percent Of Local Businesses Have At Least One Google Review

One review is far from adequate to enhance your website's SERP ranking.

Taking a look at online ratings data, we learnt that a company requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall 2 out of 3 companies have excellent and awesome rankings. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone