70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out many more reviews to get a better idea of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users take note of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

83% Of Clients Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to focus on clients' recommendations online.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the enormous effect user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

89% Of Buyers Want To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile browser, individuals choose to read reviews on their phones.

Source: Statista

American Consumers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals read reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.

Source: Statista

89% Of Customers Read A Companies Responses To Reviews

Not only do most shoppers read the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also influence our buying preferences.

According to social reviews data, Facebook impacts over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that four out of 5 users are likely to rely on a local business.

Source: RevLocal

83% Of All Younger Clients Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did post a review. In general, companies have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and ranking statistics show individuals value the opinion of peers more than any other material.

Source: Collective Bias

15% Of Clients Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of possible clients will not even think about doing business with a business they can't discover opinions about.

Source: Statuslabs

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Negative Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo