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83% Of Consumers Do Not Rely On Advertising
The traditional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements pick to pay attention to clients' suggestions online.
Source: Statuslabs
Google Represents 57.5 Percent Of All Reviews Around The World
Google remains in the lead here, followed by Facebook as a distant second.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Customers
24% of US buyers consider reviews as 'incredibly influential'.
To highlight the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same customers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
A Solitary Business Review Can Lift Its Conversions By 10 Percent
Online review statistics show user-generated content can do wonders in regards to conversions.
A single review can have a massive effect on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent boost.
Source: RevLocal
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
These online review statistics reveal the basic appeal of a site can only go so far when it comes to trust.
Source: Review Trackers
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people spend more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices
Stats reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
95% Of Dissatisfied Customers Will Return To A Company If A Business Deals With Issues Quickly And Effectively
Clients do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of customers who read client reviews, agree that it increases their purchasing confidence.
Companies use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of consumer reviews remain without a response. That's too bad, due to the fact that those companies are losing consumers that way.
Source: Review Trackers
Most Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and score data show individuals value the opinion of peers more than any other content.
Source: Collective Bias
The Average Review Length Has Become 65% Much Shorter Since 2010
Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.
Source: Review Trackers