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49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of clients, who pay attention to the number of reviews is currently at 46 percent.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out customer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
89% Of Shoppers Choose To Read Reviews On Their Cell Phones
Be it by means of an app or a mobile browser, consumers choose to read reviews on their smart phones.
Source: Statista
90% Of Site Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to compose one if you don't have reviews on your site.
Source: Martech Zone
If A Business Handles Issues Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Return To A Company
Clients do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a medical professional or a lawyer.
Younger people (age 18-35) are much more inclined to hire a professional based on online reviews. Just 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
Consumers Might Spend 31 Percent More With A Business That Has Terrific Reviews
Focus on this statistic. The better other users describe your service or product, the more money you can charge and customer review stats reveal to us exactly how much more.
Source: Martech Zone
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the general popularity of a website can just go so far.
Source: Review Trackers
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
Just 6% Of Customers Don't Rely On Consumer Reviews At All
According to consumer review stats, a whopping 19 percent of customers always trust online reviews and never ever a make a purchase without checking out reviews initially.
Source: Statista
86% Of Customers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you give them a good experience.
Source: Brightlocal